Rovell: NFL's Beer Deal Doesn't Add Up

I like a lot of Darren Rovell's work, but I really enjoyed this particular article (NFL's Beer Deal Doesn't Add Up - CNBC). In it, he questions how AB Inbev's recent sponsorship deal with the NFL pays off financially. He is candid in his assessment, and I agree wholeheartedly with his view. I had similar thoughts when I read about the deal, but figured that there was something that I must be missing. Well, at least Rovell is missing it too.

I also appreciated his hat tip to Pabst Blue Ribbon, one of my favorite brands to follow.

Update: Rovell spoke with AB President Dave Peacock today (4/1/2011), the first day of the agreement. Peacock defends the deal, noting that the NFL-wide deal allows AB to market beyond the 75-mile radius around each team with whom AB has an team deal.