Many congratulations to everyone involved with bringing the Mark H. McCormack archives to the University of Massachusetts Amherst (especially the amazing Lisa Masteralexis). From today on, the sport management department now has McCormack's name in its title. The massive archives of the father of sport marketing will be housed at UMass, and money was gifted from the McCormack family to create academic positions to enhance his legacy.
For all intents and purposes, Mark McCormack founded sport marketing. His famous handshake deal with Arnold Palmer gave rise to an entire industry and helped launched sports to their current heights. He went on to found IMG, the massive agency, media, and event organization. For more on McCormack and the UMass gift, check out Darren Rovell's "McCormack's Legacy Lives On At UMass."
This is cause for great pride at UMass, and I'm excited to see what the school is able to accomplish with these valuable resources. (Just too bad it happened 8 weeks before I'm leaving)
You need to help us with the projects after you leave! You are always a part of the umass family. This is not for me alone, but for all of us to share, enjoy, research and learn from!
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